So many unsuccessful websites simply do not mess with creating an email list. And you know what? This is why tons and tons of websites fail. It's sad mailing list to hear about a business owner who spent a small fortune driving traffic to their websites but the sales just didn't come like expected. It's a fact that hardly anyone ever buys anything the first time they visit a web site.
In fact, studies have determined that it takes a typical Internet customer about seven visits to a single website before they buy anything. If you're just depending on hits alone, you're in trouble. The number one reason for collecting mailing list e-mail addresses -- and using them -- is for establishing an electronic, permission-based, relationship with loyal visitors and customers.
It would seem that the practical benefit of collecting e-mail addresses is obvious. Yet conversations with novice marketers indicate mailing list that many not only do not collect them but hardly use them even when they do. That's a shame. Collecting e-mail addresses should be a no-brainer in an Internet-enabled market. E-mail is so commonplace and pervasive that its existence and use are many times taken for granted.