Amazon Advertising has been gaining ground in the advertising market to become a top solution to watch in 2020. In 2019, Amazon advertising revenue was $9.85 billion in the United States alone. When we find a new platform, it is always interesting to analyze how advertisers are using it, in order to identify gaps and get an idea of what works best.
So without further ado, let's take a look at what companies are spending on within Amazon Advertising solutions . Do you want to know how to individual email list run advertising campaigns on Amazon Advertising? Learn how to create them and optimize your costs to obtain the best results.
Click here and sign up for our free course. Sponsored products are the flagship solution of Amazon Advertising This is the main conclusion of the study carried out by eMarketer, which points out the following data: Amazon Advertising eMarketer According to its own estimates, 72% of Amazon's US advertising revenue in 2019 came from search ads (as opposed to display ads). Search ads include both sponsored products and sponsored brands, but the second category is much more popular. According to a report by the Merkle agency, 85% of their clients' spending on Amazon Advertising during the third quarter of 2019 went to sponsored products, which means an increase of 35% from the previous year. 9% went to sponsored brands and 5% to product display ads .